The Auto Aftermarket Guangzhou (AAG for short) ran from August 19 to 21. For businesses active in South China and Southeast Asia’s automotive aftermarket, this show needs no introduction. Launched in 2015 and rooted in the Guangdong-Hong Kong-Macao Greater Bay Area with reach extending across Southeast Asia, it has grown into a highly influential trade event for the automotive aftermarket in South China.
This year’s edition was themed “Smart Manufacturing · Adapt to Changes · Link the Future”. Spanning 85,000 square meters, it brought together 1,850 exhibitors showcasing innovations across the full aftermarket industry chain, from auto parts to tuning accessories. As one of the exhibitors, we took time to walk the show floor. Our biggest takeaway? Industry players are no longer just talking about what products to sell — they’re focusing more on refining product quality and streamlining supply chains. The whole industry is moving in a more pragmatic direction.
SJ Factory brought more than just samples, we presented comprehensive customization solutions.
As a manufacturer based in Guangdong, we adopted a pragmatic and straightforward approach at this exhibition. Our core offerings remain the products we have specialized in for over two decades: car floor mats, cargo liners, window visors, garnish body kits, and door sill plates. At this exhibition, we mainly featured our complete customization solutions tailored for mainstream and fast-selling vehicle models in Southeast Asia. Everything from 1:1 precision mold development based on specific vehicle models, to logo printing and packaging design, can be fully adjusted to customer requirements. We brought physical samples to the show. Many clients examined our products closely at the booth and had very practical, down-to-earth discussions with our sales team, covering everything from minimum order quantities to production lead times. To be honest, it was truly rewarding for us to see widespread recognition of our product craftsmanship, attention to detail and customization capabilities.
Benefits of exhibiting on home turf: seamless engagement and convenient factory visits.
At this exhibition, we were visited by long-standing overseas clients who came specifically to show their support and discuss current market trends and upcoming inventory plans. We also engaged with numerous distributors and automotive accessory retailers from Southeast Asia regarding product details and customization options, while domestic buyers inquired about bulk purchasing arrangements. Since the exhibition was held in Guangzhou and our factory is located in Zhaoqing—near Guangzhou Baiyun Airport—we could easily arrange transportation for interested clients to visit the facility; this accessibility proved to be one of the exhibition's most tangible benefits.
20+ Years of Manufacturing: We Deliver Custom Orders With Confidence
Ultimately, when clients agree to sit down for in-depth discussions, it is because they recognize our factory's capabilities. We have been deeply immersed in the auto parts industry for more than twenty years; our R&D and production teams are uncompromising when it comes to quality. Our R&D team meticulously refines every aspect—from mold design and raw material selection to product details—scrutinizing key performance metrics like fit, wear resistance, and slip resistance. On the production line, every process adheres to strict, standardized protocols with continuous quality control oversight, ensuring that no substandard product ever leaves the factory. Furthermore, our proximity to the Greater Bay Area’s mature supply chain allows us to handle everything from wholesale orders to one-stop OEM/ODM customization with ease. At the SJ factory, we have the production capacity to manage everything from logo printing and custom packaging to vehicle-specific mold development, ensuring reliable delivery schedules and responsive service at every stage. Anyone in B2B knows that consistent quality and dependable delivery are the foundations of long-term partnerships.
A Final Note
We sincerely thank every client who took the time to stop by our booth. Whether you’re a new or long-standing client, taking a moment to chat with us is a vote of confidence in itself. SJ Factory will keep delivering on quality products and reliable service as always, bringing great products and premium support to all our clients. Feel free to reach out to us anytime you need us!
